Obviously is a word that is increasingly becoming over-used, obviously. I was watching the ‘Hairy Bikers Meals on Wheels’ and they had recruited the advertising firm Saatchi and Saatchi to rebrand the aging Meals on Wheels service in a bid to attract more volunteers, because obviously the council are not a top advertising firm and could not do it by themselves. However in Saatchi & Saatchi’s focus group I was shocked at how often the advertising executives used the word ‘obviously’ before some ad-related spiel to a bunch of pensioners and volunteers. I have had a little bit to do with advertising in my past and even I didn’t know what he was talking about. Obviously what he was talking about wasn’t obvious enough. Continue reading “Obviously”